We are huge fans of Reddit. We use it personally to connect with communities that share our interests and we use it professionally to help our clients engage audiences and build brand awareness.
We created this website to clear up the confusion about Reddit marketing and promote ethical marketing strategies that respect the Reddit community. Our expertise is derived from research, experimentation, and working with clients to find ethical strategies that work on Reddit. We are not affiliated with Reddit.
Many businesses and marketers only care about “reaching the front page” of Reddit. They try to game Reddit with fake upvote schemes and click-bait headlines. Not only are these strategies against Reddit’s rules, they are unethical and unsustainable.
Our goal is to teach marketers how to make Reddit a better place while fulfilling their marketing goals. Our philosophy is based on respect for the Reddit community. We understand that Redditors value their communities, require honesty, and appreciate accessibility. We base all of our Reddit marketing strategies on these three components.
1. Contribute value to the communities you engage.
2. Be honest about who you are and what you are selling.
3. Be accessible and respond to feedback.
We encourage you to take these principles to heart before engaging the Reddit community. By doing so, you can have long term success on Reddit.