David DiGiovanni, from MarketersGuideToReddit.com, was recently on Community Signal, a podcast for online community professionals.

In this episode, Dave talks with Patrick about how Reddit works and how businesses can properly engage Reddit communities. Throughout the conversation they touch on:

  • The overall Reddit community vs. individual Reddit communities
  • The basic strategy for businesses that want to ethically market on Reddit
  • How to execute a successful AMA
  • How businesses can establish their own Reddit community

Click here to listen to the full episode, or search for “Community Signal” in your favorite podcast app.