The big mistake marketers are making on Reddit is focusing on the default subreddits (the large communities that new Reddit users are automatically subscribed to). Smart marketers are looking at the thousands of niche subreddits as places to engage a highly targeted audience. The smaller communities are the best place to start your marketing campaign on Reddit because it is easier to deliver value and develop a positive relationship with the community.

To get started, find the subreddits related to your brand and become a member of the community.

Watch the video above to learn more about the mistake most marketers are making and how it impacts your approach to the Reddit platform.