We are brothers Paul and David DiGiovanni and we are huge fans of Reddit. We use it personally to connect with communities that share our interests and we use it professionally to help our clients engage audiences and build brand awareness.
We created this website to clear up the confusion about Reddit marketing and promote ethical marketing strategies that respect the Reddit community. Our expertise is derived from research, experimentation, and working with clients to find ethical strategies that work on Reddit. We are not affiliated with Reddit.
David is a professional web developer and marketing consulting. He of course loves Reddit and his favorite subreddits are /r/IAmA, /r/AskReddit, /r/TheoryOfReddit, /r/SamHarris and his local subreddit. He believes community platforms like Reddit will play an increasingly important role in business, politics, and community.
Paul is a web marketing professional. He jumps around in a lot of different subreddits but spends most of his time in his local community – /r/SanAntonio. Paul believes in the power of online communities and loves teaching experts and business leaders how to engage Reddit the right way.
Many businesses and marketers only care about “reaching the front page” of Reddit. They try to game Reddit with fake upvote schemes and click-bait headlines. Not only are these strategies against Reddit’s rules, they are unethical and unsustainable.
Our goal is to teach marketers how to make Reddit a better place while fulfilling their marketing goals. Our philosophy is based on respect for the Reddit community. We understand that Redditors value their communities, require honesty, and appreciate accessibility. We base all of our Reddit marketing strategies on these three components.
1. Contribute value to the communities you engage.
2. Be honest about who you are and what you are selling.
3. Be accessible and respond to feedback.
We encourage you to take these principles to heart before engaging the Reddit community. By doing so, you can have long term success on Reddit.
Work With Us
We help clients engage Reddit communities. If you want to work with us directly, visit our consulting firm’s website GroupSRC.com.